Coca Cola feels they are a great source of information for our dietitians. I guess that’s why they are a corporate sponsor for our American Dietetic Association. See, look here.
According to the National Soft Drink Association (NSDA), consumption of soft drinks is now over 600 12-ounce servings per person per year. Maybe Coca Cola honestly wants to cut back the soda intake because they are worried about our health. Maybe they are concerned that our average intake equates to 64 grams of sugar each day for regular soda pop and 295 mg of Aspartame a day for diet soda pop. Maybe they’re worried about us. Maybe that is why they are funding the American Dietetic Association which is the primary professional association of our nation’s dietitians.
The Beverage Institute for Health & Wellness
The Beverage Institute for Health & Wellness is part of The Coca-Cola Company’s “ongoing commitment to advance scientific knowledge, awareness and understanding of beverages, and the importance of an active, healthy and balanced lifestyle.” It apparently serves as a “valued resource for health professionals.” On this website you can learn valuable information such as how:
- The author of one of the Beverage Institute’s articles, Dr. Bernadene Magnuson, found that at levels found in the human diet, aspartame poses no health risk; there is no credible link between aspartame and conditions related to the nervous system and behavior or any other symptom or illness; and there is no evidence of genetic toxicity, no credible evidence of carcinogenicity, and no evidence to support an association between aspartame and the development of obesity. (I personally like her bio at the bottom of the page where it bragged that she recently joined Cantox/Intrinsik-which is the corporation that regularly gets Monsanto’s GMO food off the hook and even let Agent Orange off the hook.)
The Beverage Institute’s Professional Resources
The Beverage Institute goes all out in providing their professional resources for dietitians. Check it out. A registered dietitian can even go online to this site and earn professional education (CPE) credits that have been approved by the Commission on Dietetic Registration (CDR.) In case you don’t know what the CDR is, I will explain:
The CDR is the credentialing agency for the American Dietetic Association’s dietitions. (Remember, the ADA is the organization of professional dietitians that is sponsored by Coca Cola.)
So here’s how it works.
- Coke sponsors the American Dietetic Association.
- Coke creates the Beverage Institute .
- Coke offers continuing education credits for our dietitians.
- The CDR approves Coke’s online “school.”
- Coke’s online “school” educates our dietitians.
- Our dietitians are told to relay this information on to their clients and patients.
- Caffeinated beverages do not dehydrate us as long as we drink them habitually.
- Artificial food coloring is safe for children- posing no behavioral or health risks.
- Diet Colas are an acceptable form of hydration.
- Soft drinks do not decrease bone density.
- Soft drinks are not bad for your health.
- There is nothing wrong with artificial sweeteners.
- Sugar doesn’t make you fat, calories do.